As you may have heard, we’re no longer going to offer our conversion tracking beta product. Over the past few months we have tested this with a small number of advertisers. While we learned a lot from the beta, our focus is not on building a full featured conversion tracking tool. Our teams will continue to invest in tools that help marketers better understand the effectiveness of ads that are social and include social context from friends, since we know that social context has a very powerful effect on ads’ effectiveness. An example of this is our recent launch of social metrics in the Ads Manager.
There are a variety of third-party tools available that allow you to track visits to your ad’s landing page and subsequent conversions. Please note that we aren’t able to recommend any particular tool, or to provide support or verification for any data collected through external tracking software.
Your historical pixel-based conversion tracking reports will be available within your account until October 31, 2010. If you’d like to preserve reports past this date, please export the reports and save them offline.
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