Test Hypothesis Creator^βeta

Having a solid test hypothesis before creating your split test is vital. A Real Hypotheses™ creator helps you.

A great test hypothesis contains all the information needed for anyone to replicate the test, at any time.

Create your own test hypothesis by filling out the empty form fields

What did you observe?

We observed

What do you intend to change?

We plan on

What segment do you wish to target?

We wish to target

What do you expect to happen after the change?

We expect the change will make

How will you validate the outcome?

We'll know when we observe that

What do you expect?

We expect to see

For how long do you plan the test to run?

We plan to run the test for at least

Your Real Hypothesis™ reads

Please fill in the form fields above to access your hypothesis.